Digital marketing is not a new word now, 2018+ is the era of digitization and automation. Almost all industry now using complete or a part of digital marketing in their business. Here I am going to explain few benefits of digital marketing for your business as well as your career growth. If you are not learning and implementing digital marketing into your business then definitely you are missing a big part of leads or sales.
What is digital marketing:
Digital marketing is also called as a online marketing, its a way of marketing product or service through internet and using electronic devices to customer or global customer. Digital marketing is now more towards intent marketing, where you sell product or service to right customer, right time and when they need. It also help you to generate leads, do direct selling, creating branding campaigns, engaging customers and prepare marketing strategy as per customer behavior and lot more you can do.
In digital marketing you can use: Search Engine Optimization, Social Media Marketing, Email Marketing, Google Ads, Facebook Ads, Content Marketing, Blogging, etc. Digital marketing help you to sell your product instantly and anytime to global customer from one place. In traditional marketing you can not measure the success or effectiveness but in digital marketing you can measure and track each activity and apart from this there are lots of benefits of digital marketing.
Digital Marketing Vs Traditional Marketing:
Cost: In comparison to cost digital marketing is better than traditional marketing. Lets understand this with example: You run an hording campaign for one month worth 1 lacs, at the end of the month you can not track the campaign effectiveness, you might give offer code, which they can redeem by visiting the store. But cost of the campaign effectiveness you can not measure, how many people seen your hording, is it reaching to your target audience. You might not get the answers, but in digital marketing you can run 1 lacs campaign and target your customer. Your conversion rate will be high as well as branding also done to right customer.
Target Options: Traditional marketing like: TV, News paper, Hoarding, etc are good for mass marketing or geographic based targeting but to target customer based on geographic, interest, activity and re marketing you can do. So overall digital marketing is a good option as compared to traditional marketing.
ROI: Amount you are spending on your traditional campaigns, you can not exactly measure so its difficult to say how much ROI you got but in digital marketing you can measure based on conversion, leads, reach, engagement etc.
Measure: Traditional marketing campaigns are difficult to measure and digital marketing campaigns you can measure.
What you should learn in Digital Marketing:
Web & Google Analytics
Lead Generation for Various Product or Services
E-commerce Marketing & Sales
and many more are their, you should learn and improve your skills to be competitive in market.
Advantages & Benefits of Digital Marketing:
Cost Effective: You can start campaign in less cost also, like if you wish to start ads on facebook than minimum is around 70 rs you need to invest and in Google AdWords its arround 500 rs per day.
Better targeting: You can target your customer based on city, area, country, age, sex, interest and other methods. So here you have in-depth targeting options. Your ad reach will be high and better ROI you can expect from digital marketing. Its one of the very important benefits of digital marketing.
Easy to Start: Unlike TV, Newspaper, Hoardings its very easy to start. All required things are avalible on the platforms or to create few ad images, videos it take less time and cost.
Measurable: Amount you are spending on digital campaigns you can measure through: leads, sales, engagement, reach, etc. Everything you can measure and improve your ad campaign performance. Measuring option in the campaign is the benefit of digital marketing.
Global targeting: You can target global customer or customer from other country and sell your product or services easily. Here no limitation of geographic, and also you can reach to maximum customer. People are mostly using because of global targeting benefits of digital marketing.
Saves Time& Money: It save time and money of marketing department, within few minutes you can create campaigns and generate leads or sales using PPC Campaigns.
Right retargeting: Following the hot leads will increase your sales and decrease your marketing cost, In digital marketing you can follow your hot leads every where and force them to buy product.
Intent Marketing: Its a latest marketing techniques, where you can sell product or service to customer when they need. So your closing deal chances will be high and you will generate hot leads. Its a one of the key benefits of digital marketing.
Inbound Marketing: It help you to generate leads and sales through by using inbound marketing strategy without investing much amount into ppc campaigns. Inbound marketing like: blogging, seo, smo, etc will help you to generate leads.
Benefits of digital marketing for any company
Hope you understood the digital marketing and why you use digital marketing over traditional marketing. Benefits of digital marketing you understood, most of the businesses are using digital marketing techniques now. Career into digital marketing is growing, its a technology and management so you need to keep on learning the new practices to get competitive package. If you have any query on digital marketing please comment below.