Digital marketing is more like tool best marketing process, In this, the most important thing is to understand how we are planning our digital marketing strategy. Because each business requires a different strategy, each product has different customer buying behavior. whether you are into a product based or service based company but it’s important to understand customer sales cycle, consumer buying behavior and how the repeat sales cycle works.
In this article, I am going to discuss few very important hack or strategy you can use to increase your business growth sales or branding.
For any business, the very first thing is to prepare the customer persona. Customer persona or buyer persona will give you lots of idea about how your customer looks like, what kind of interest they have, demographic and Geographic details, and where they are present on the internet.
I’m not going to the very deep side of customer persona, let’s understand this by taking the example of Mobile phone worth 10,000 rupees.
Geographic: all people who live in city, or villages, there is no restriction of Geographic.
Demographic: a customer with age group 15 + (15 + because a normal child who’s who is studying in 10th or 11th or 12th they usually buy the cell phone of worth 10000 rupees, they mostly look for features in less budget so we can target them).
or the person whose salary is between 8 to 20k.
so this is the basic targeting options, we can also do the small research to understand more about our target customer but here I am not doing this.
Now the next question is where we can find them: we can get them in Facebook, Instagram mostly. We can also target people who are searching for cell phone under 10000 rupees based on keywords, this is Search Engine Optimization.
Now it’s very important to understand the concept of traffic sales and engagement, these three are interrelated to each other. For example, the more traffic will lead to more sales and more engagement will also increase your upsell and cross sell chances. Engagement is very important in terms of retaining customers or making them brand loyal customer.
the first step of any marketing strategy or online marketing strategy could be the driving traffic to the website, more traffic it means more sales.
the main task is here how you are driving traffic or if your product is very new so how you are planning to sell your product, what strategy you’re planning.
If your website is new and you don’t have a similar customer database then how you can drive traffic:
you can start working on keyword Optimisation, here you need to figure out first commercial keywords related to your business which can drive sales like buy mobile phone, mobile phone under 10k, Etc. these keywords will drive you lots of traffic to your website and also can get you sales.
Another way of driving traffic to your website is sharing the website product link on Facebook groups related to mobile phones, online buying, and selling, exchanges, promotional website or groups, listing your website in local directories light Just Dial, yellow pages, etc.
But this will take time to drive traffic now if you want to get instant traffic with objective to get sales you can go ahead with paid campaign like Google AdWords or Facebook ads.
Google Adwords you can create campaigns by targeting people who are searching for particular keywords, here keywords play an important role. it’s important to select high buying intent keyboard. it will drive you lots of traffic that to quality traffic with the help of this we can drive the sales to the website.
Facebook Ads are also nowadays very popular because we can target customer based on its interest behavior. Facebook lookalike audience feature is Very good, which gives you suggestion on the customer who has similar kind of interest. Facebook ads cost very less as compared to Google AdWords.
in Facebook ads we can target people for those who are interested in mobile phones, are people who are engaged on similar kind of product to get more sales.
these are few strategies you can use to get more sales to your business, but each business has its own strategy because the customer intention of buying that particular product or service is very different.
it’s very important to plan the customer persona properly, because all your strategy depends upon understanding the target customer and how you can reach them, then only you can attract them by text image or videos.
I hope you like my strategy, in future I will show my few strategies used for selling E-Commerce products or service based companies. so that you’ll understand it in better way. if you have any query then please comment below I would love to solve your issue.