Now a days everyone want to rank website but you are not the only one who want to rank. In every niche more then 1000 bloggers and digital marketers are their. So its very important you should focus on finding the keywords which you can rank easily with less competition and at the same time generates more quality traffic. My article how to do keyword research in 2019 is for all those bloggers and digital marketers who don’t want to focus on competition but focus on generating more traffic and sales.
WHAT IS KEYWORD RESEARCH ?
Keyword research is a core SEO task that involves identifying popular words and phrases people enter into search engines to make in an attempt to figure out what to rank for. Researching keywords gives marketers a better understanding of how high the demand is for certain keywords and how hard it would be to compete for those terms in the free listings.
HOW TO DO KEYWORD RESEARCH:
Even though the field of SEO is changing rapidly, keyword research is still an important part of optimizing your content for search engines. It’s just that now, instead of targeting a single keyword or phrase, you’ll be working with clusters of keywords around a topic.
There are two types of keyword research we can divide – Primary and secondary. primary keywords are keywords that we use in Main Title of websites, blog posts, URL, First and last Paragraphs in articles. Secondary keywords are keywords that help you to build effective and relevant content and these are very supportive of primary keywords.
Simple steps for Keyword research
STEP1: First Make a list of important and relevant topics about your business
By making a List of topics we can find more keywords related to topics. You’ll come up with about 5-10 topic lists you think are important to your business, and then you’ll use those topic lists to help come up with some specific keywords later in the process.
Step2: Research related search terms or keywords
If you are struggling to think of more keywords people might be searching about a specific topic,
go to Google.com and take a look at the related search terms that appear when you search for the keyword. When you type in your phrase or word and scroll to the bottom of Google’s SERP(search engine result page) you will notice some suggestions for searches related to your input phrase. These keywords are the ideas for other keywords you may want to take into consideration.
Step3: See how competitors are ranking for these keywords.
This is one way to find the most specific keywords that you get most searches By using some free tools you can compare your keywords how strong from the competitor’s websites.
For Example SPYFU: SPYFU HOME PAGE
competitor’s websites keywords:
a keyword is important to your competitor, it doesn’t mean that the same keyword important to you. However, understanding that what keywords your competitors are trying to rank for, it is the best way to help you give your list of keywords or search terms.
If your competitor is ranking for some keywords that are on your list, it definitely makes sense to work on improving your ranking for those keywords.
Step4: Use tools for more keywords
Review keyword difficulty and search volume . for this I prefer to use the tool called KWFinder.
Keyword Difficulty Research By Using KW finder tool:
On average, a score in the 20-35 range is considered low, 36-50 in the middle, 51-65 is difficult, and 66-80 is seen as very difficult.
If I look down the list of suggested keywords in KWFinder ,I can see some lower-ranking ones that might suit me better. We can use this tool for keyword analysis by calculating The range and search.
To know What Are keywords and how to use
There’s no master list of keywords—they are simply anything people are searching for. That is the reason people use keyword research strategies to find relevant keywords for there websites.
When most of the people are using specific keywords to search for a particular topic or product or service you want to rank for, you can create content around those terms or work them into existing pages and posts. That’s what people mean when they say “keyword optimized” content. But popularity is not the only factor that when a keyword is too popular, you don’t stand much chance of ranking well for it. Selecting another or a specific keyword or phrase can give you an edge against the competition. The Specific and Relevant keywords can help to boost your Page rank in SERP, so customers are more likely to click on your listing in search results.
Examples of some free tools for keyword research in 2019
We can use some tools like Keywords Everywhere, google keyword planner tools for keyword suggestions. It helps us to find the Most popular and related specific keywords.
What is the Ratio of Keywords in content?
Most of the people Used a total of 1% of keywords in there content to do better SEO. The maximum we can use 1.5% of keywords. If in case we use more than that Google penalizes our website with Low page rank Be careful!
For Example, if our content had 1000 words then must 10 keywords should be there.
Hoping my how to do keyword research 2019 guide will help you find best keywords which you can rank easily on google search engine. If you have any query then feel free to comment below.