Inbound marketing is a method of pull marketing strategy, where marketer tries to gain attention of customers and based on customer interest it does marketing. In this article I am going to explain top inbound marketing strategy that you can use for 2019-20.
What is Inbound Marketing:
Inbound marketing are also called interest based or permission based marketing. It’s very powerful because it server the customer when they need, chances of getting conversion on this type of marketing is high as compared to outbound marketing.
Inbound marketing is done through content marketing, seo, events, social media or you can say it’s a usage of few digital marketing tools. Here you are working to reach to customer only when they need your product or service. It also maintains brand reputation by not interrupting anybody from its original task. It builds company reputation and increase the trust amount its stockholders. Below I have discussed inbound marketing strategy for businesses, please read.
Why inbound marketing is very popular nowadays:
Going to store and checking multiple products will take lot of time, sometime due to heavy rush in shop customers have to wait for longer period of time and then after selecting the product again a queue for payment. To avoid these issues customers are moving towards online marketing.
Now sellers started mass marketing or outbound marketing, outbound marketing is basically interruption based marketing. So generally it won’t give better result in promotion or generating leads but best suite for mass marketing. Some people because of mass marketing, they don’t bother about it or sometime it create negative image and also increase the cost of marketing and promotion and ROI is very less.
So to change the shift of selling any product to any customer now sellers started working on inbound marketing where now selling the product to right customer when they need.
Selling right customer right product at right time increase the sales & ROI for the sellers which influences the inbound marketing.
Inbound Marketing Strategies:
Here is the answers of your question “what is inbound marketing strategy” and also the list of inbound strategy you can use for marketing:
Search Engine Optimization:
Google Search Optimization helps you to rank your website in top of the search results based on keywords. So if your business is into construction then you can rank your website on keywords like “Top construction company, construction company for building business, house construction company”. If you rank on these keywords, it will automatically generates leads for you.
Read my articles to do SEO:
SEO is one of the top inbound marketing strategy, that you can not neglect.
Social Media Marketing:
Social Media Marketing is another inbound marketing techniques, here you manage your company profile in various platforms like: Facebook, Twitter, LinkedIn, etc. And reaching to the customer who are searching in social media about your products.
Content is king in digital marketing, writing engaging content about your company, products or services will help you to do inbound marketing. Content also supports your search engine optimization, social media marketing. Using images, videos, infographics will help you to educate and create awareness among the global reads. Writing blog, content, videos is the another inbound marketing strategy, that you can not avoid in this digital era.
Events & Live webinars:
Creating events or live webinar on free and asking people to participate and then nurturing them with proper guides, free trail, offers, discounts, solving there queries will help you to generate leads through inbound and outbound marketing.
Writing blog related to your company, products, services helps you to improve your search engine ranking, engage reader into website, and push them towards sales.
How Inbound Marketing Works:
Inbound marketing works in 4 stages: Attract, Covert, Close and Delight the customers. Before building inbound marketing strategy its important to understand these 4 stages.
Attract: It’s a stage one where you use inbound marketing methods like: Blog, Social Media, SEO to attract customers. In this method business or seller wont o to customer, seller or business perform inbound methods so that right set of customer who are in need of these services will come.
Convert: Once customer land to your website, give them proper information. Try to fulfil there need and push them to fill some forms – Expert Help, Call Us Now, Book a demo, Schedule call with expert, Pay now to buy. In this stage we try to get some action from customer so that seller or business can fulfil the requirements and close the deal.
Close: Once you got the request from customer now its turn to fulfil the need and closing deal. To close the deal you send him emails, start calling, follow-ups. Here outbound marketing place crucial role. Understand the success of marketing campaign is not only in inbound marketing or in outbound marketing, when you combine both you will get best result.
Delight: Once deal is closed, now you maintain relationship with the customer by sending them useful informative emails related to product or service bought. Delighting customer helps you to do upsell and cross sell of products. Doing upsell and cross sell will increase you sales without investing money on promotions or putting money to acquire a new customers.
Successful Inbound Marketing Strategy for Business:
Inbound marketing is like more you invest more benefit you will get, you mght get return after few period not instant. Follow these steps to get started with inbound marketing:
Create Buyer Persona:
Prepare a excel sheet to identify your target audience, gather information about them. Ask sellers about the previous sales and customer who bought. Understand
Demographics factors: Age, Gender, Income, Occupation etc.
Geographic factors: City, State, Country.
Apart from these figure out everything about the target customer and where you can find them. They are available in social media, YouTube, Google search etc.
Find Your USP & Create Story:
Ask question to yourself, if you wish to buy that product then on what basis you buy, which feature will attract you to buy. Find your unique selling propagation and keep a note of it.
Based on your USP create stories, which you will tell to your customer. Why you developed this product, what problem it’s solving, what benefit other will get, etc. It’s more like a sales pitch which will increase your sales chances.
Choose the platform:
As per your buyer persona, you need to choose the platforms where you can target your customers. If your target customers are mostly available in YouTube then start creating videos, if they are searching a lot in Google then work on seo and rank your website in top of search engine. It depends upon the customer availability, based on that you have to select the platform to go.
Create Calendar and Go:
Once you are ready with above things plan a calendar on what date what task you will do, set the calendar like: Monday – SEO, Tuesday –Content Writing, Wednesday – Live Webinar, Social Media everyday morning 10 Am and evening 6 pm. Like this you have to prepare and calendar and perform the task.
Report Preparation & Measure Performance:
Based on your work, prepare report of the work, especially if you are doing seo, then prepare a report on which day what was the ranking and after 2 days what’s the ranking. These report will help you to measure your inbound performance and improve when needed.
Advantages of Inbound Marketing for Business:
- Create brand image which influent future purchase and maintain relationship with customer.
- Build strong presence and maintain social media profiles.
- Helps to reach right customer at right time and increase sales.
- One time investment and long run benefits.
- Engage customer with your products 24*7.
- Generate leads at lower cost and save lot of marketing and promotional money.
These are the advantages of using inbound marketing strategy and there are some disadvantages too of using inbound marketing. Every marketing strategy is heaving its pros and cons.
Disadvantages of Inbound Marketing:
- Need high content for content marketing, which is difficult to maintain.
- Takes long time to gives output or long time to see ROI
- Less control on leads as they can visit any pages in websites.
Inbound marketing is an important part of all small, medium and big size companies and also for inside sales. Hope my complete inbound marketing strategy guide will help you to plan marketing strategy based on your customers and target. If you have any query on inbound marketing then please comment below.