ppc training institute in hyderabad

PPC/ Google AdWords Training Course: Modules

Graduate Digital is a Top PPC AdWords Training Institute In Hyderabad, Join Now & Become Google Certified

Introduction to PPC & Google AdWords

  • Learn what is Inorganic search results?
  • Overview of Google AdWords, Microsoft AdCenter and Yahoo Search marketing
  • Introduction to AdWords
  • Account Management
  • Campaign and Ad group Management
  • Understanding keyword targeting
  • Using different match types in keywords
  • Understanding terms like Ad rank, Quality Score, bid, CPC, CPM, CPA etc
  • How to write compelling ads
  • AdWords Tools
  • Budgets and bidding
  • Measurement and optimization
  • Reporting and Analysis
  • Remarketing
  • Product listing Ads
  • Mobile Advertising
  • Display campaigns
  • Track and measure view through conversions

Google Search Ads

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Google Display Ads

  • Understanding today Digital Consumer and why Display?
  • Using Google Display Ad builder
  • Ad Formats in Display Advertising
  • Targeting in Display Advertising
  • Remarketing in Display Advertising
  • Bidding in Display Advertising
  • Measuring the Performance of your Display Campaigns

Google Shopping/ Product Listing Ads

  • What is Shopping Advertising/Product Listing Ads?
  • How does Google Product Listing Ads work?
  • Understanding Google Merchant Center
  • Creating your Google Merchant Center account
  • Learn to create your product feed
  • Creating Shopping Campaigns on Google AdWords

Google Video Ads

  • Understanding video Advertising
  • How to advertise on YouTube
  • Understanding video Ad formats
  • Creating Video Campaigns
  • Measuring performance and optimizing your video campaigns

Google Mobile Ads

  • Understanding mobile marketing
  • Fundamentals of Mobile Marketing
  • Mobile marketing tools
  • Advertising on mobile
  • How to mobilize your web presence
  • Mobile and Social Media
  • How to leverage social media via mobile
  • Mobile Search Ads
  • Mobile Call Only Campaigns
  • Mobile Apps Install Campaign
  • Mobile Apps Engagement Campaign
  • Promoting Site in Mobile Apps
  • Targeting Options in Mobile Apps
  • Mobile Ad Formats
  • Conversion Tracking
  • Reporting in Mobile Ads

Google Analytics

  • Google Analytics
  • How Google Analytics works?
  • How to set up Google Analytics?
  • Understanding goals and conversions
  • Understand the structure of Google Analytics
  • Account
  • Properties
  • Views
  • Filters
  • User Management
  • Understanding Google Analytics reports
  • Audience
  • Acquisition
  • Behaviour
  • Conversion
  • Understanding bounce and bounce rate?
  • Reducing bounce rate
  • Learn to integrate AdWords and Analytics account
  • Real time Reports
  • Measuring performance of marketing campaigns with Google Analytics
  • Strategy building by analytics report
  • Case study on analytics reporting & planning

Conversion Tracking

  • Purpose of Conversions
  • Create your Conversion Tracking Code
  • Tracking the Conversions for Multiple Product

Adwords Account Access

  • User Access Levels
  • My Client Centre (MCC)
  • Change History Tool
  • Adwords Editor Tool
  • Change Historytool
  • Adwords editor tool

Certification & Test

At the end of each module, you have to write online/offline test and certification will be provided by “Amison Group For Internship” & Graduate Digital Course Completion Certificate.

Internship duration will be as per client requirement.

Google Keyword Planner

Understanding search keyword planner

Understanding display keyword planner

How to select right keyword


Join PPC/ Google AdWords Marketing Training Courses

Why Join Graduate Digital

  • Industry Based Course & Real time projects
  • Learn from Digital Entrepreneurs¬†& Expert Trainers
  • Google Certified Trainers & Certification¬†Program
  • Hands on Experience, Internship & Case Study
  • Access to Premium Tools To Be Ready For¬†Competiton
  • 100% Placement & Interview Preparation Classes
  • One to One Counselling, Doubt Session & Video Lectures
  • Material & Instant Query Solution in Facebook Group & Whatsapp
  • At the End of this course, you will have 2 companies report For Interview