Social Media Marketing Certification Course: Modules

Introduction to Social Media Marketing

  • What is Social Media?
  • Importance of Social Media
  • SMM Vs SMO
  • Social Media Strategy
  • Social Media success stories
  • Case Study on Some Social media Sucess/Failure

SMM: Facebook Free

  • Understanding Profile & Page
  • Profile & Page Optimization
  • Learn how Facebook post works
  • Facebook Groups
  • Facebook Marketing strategy
  • Understanding Facebook insights
  • Increasing Likes, User engagement
  • Viral marketing & techniques

Facebook Ads

Facebook Ads:

  • Understand how Facebook ad works
  • Types of Promotions
  • Audience Targeting
  • Advanced Audience Targeting
  • Bidding Strategies
  • Ad Formats
  • Ad Dimensions and Rules
  • Remarketing Strategy
  • Conversion Tracking

LinkedIn Marketing

  • Creating a strong profile on LinkedIn
  • Skills and Endorsements
  • Creating new connections
  • Lead generation through LinkedIn
  • LinkedIn used by businesses
  • LinkedIn premium features
  • LinkedIn Advertising
  • Recommendations in LinkedIn
  • Posting content in profile
  • LinkedIn Groups
  • Finding Jobs in Linkedin
  • Creating company page
  • Customization of page
  • Posting in LinkedIn Page
  • Linkedin Lead Generation Strategy
  • Case study on Linkedin lead generation

Twitter Marketing

  • Understanding Twitter as a Social media tool
  • What to tweet?
  • When to tweet?
  • Building followers
  • Retweeting on Twitter
  • Twitter promotions with Hashtags and trends
  • Twitter tools for marketers
  • Types of Tweets and Statistics
  • Content strategy for Twitter
  • Post your First Tweet
  • Analysis of Big Brands
  • Twitter Contests
  • Tools for Twitter marketing
  • Twitter Analytics
  • Twitter Advertising
  • Types of Campaigns
  • Audience Targeting
  • Bidding Strategies
  • Reporting
  • Twitter strategy building & customer management
  • Case study on Twitter as a Tool for CRM

Google+ Marketing

  • How Google+ will help your business
  • Difference between Google+ and other social networks
  • Google+ profiles vs business pages
  • Create a Google+ page
  • Hangouts on Google+
  • Increasing the Reach and Followers
  • Linking Google+ with Site
  • Google+ Badge Integration
  • Making Google+ as a part of your social media strategy Video Marketing

Pinterest Marketing

  • What is Pinterest?
  • How brands use Pinterest
  • Creating a Pinterest Account
  • Customizing the Profile
  • Pinterest Strategy
  • Boards in Pinterest
  • Pins and Links
  • Generating Engagements
  • Using Info Graphics
  • Integrating Pinterest in Site
  • Engagement Metrics for Pins
  • Pinterest Analytics
  • Pinterest & Branding For E-commerce
  • Case study on Pinterest

Video Marketing

  • Why should you care about Video Marketing?
  • Types of Video content
  • Tools for creating videos
  • Benefits of video marketing
  • Uploading videos on video marketing websites
  • Developing you tube marketing strategy
  • Creating a video campaign Social Media Marketing Strategy

Instagram Marketing

  • What is InstaGram
  • InstaGram statistics
  • How Brands use InstaGram
  • Creating InstaGram Account
  • Tour of Instagram App
  • Content strategy and Tips
  • Picture Dimensions
  • Filters in Instagram
  • Using Hashtags
  • Popular Brands on Instagram
  • Advertising options in Instagram
  • Instagram & E-commerce lead generation
  • Case study on Instagram

Social Media Tools & Automation

Understand social media tools

Integrate with website & usage

Best Tools Discussion

Free tool training

Premium tool training

Prepare & Automate Social media tools

Measure effectiveness of automation

Social Media Integration & API

Understand Social Media Integration Importance

Integrate Social Media API’s

Usage of API’s

Social Media Cross Linking

Understand cross linking

Benefits of cross linking

Practice on cross linking several social media & automation

Social Media Strategy

  • How to create a Social Media marketing strategy
  • Identifying your target audience
  • Learn to identify the social channels to reach out
  • Making a Social Media content calendar
  • Make a Social media tactical plan
  • Understanding Social Media Metrics

Case Study & Discussion

  • Discussion on top brands social media strategy
  • Top reason of failure
  • Top reason for success
  • Case study

Certification & Test

At the end of each module, you have to write online/offline test and certification will be provided by “Amison Group For Internship” & Graduate Digital Course Completion Certificate.

Internship duration will be as per client requirement.

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Why Join Graduate Digital

  • Industry Based Course & Real time projects
  • Learn from Digital Entrepreneurs & Expert Trainers
  • Google Certified Trainers & Certification Program
  • Hands on Experience, Internship & Case Study
  • Access to Premium Tools To Be Ready For Competiton
  • 100% Placement & Interview Preparation Classes
  • One to One Counselling, Doubt Session & Video Lectures
  • Material & Instant Query Solution in Facebook Group & Whatsapp
  • At the End of this course, you will have 2 companies report For Interview