eCommerce is one of the biggest markets in around the globe, If you are not leveraging this platform then definitely you are missing a big part of your customer. In this article, I will share top 10 eCommerce marketing strategy that will kick-start your business.
Before start selling the product make sure your eCommerce store is having all required features like:
Clean interface with proper user navigation, a part of UI/UX.
All products are placed in the right category with proper description and pricing.
Products SKU is properly integrated with your inventory and order processing system.
The website should be secure, proper payment gateway integrated, receipt format and automated emails integrated with the website.
Website load time and product showcase are very important.
Very Important – E-commerce Store should be SEO Friendly and all keywords are optimized and placed properly. Before uploading the content do research on keywords and place all keywords into the product description, URL, and into images alt tag.
Apart from these, there are lots of other checklists you need to check before going live with your eCommerce store.
Let’s dig into Marketing and Sales Side of eCommerce:
Once the store is fully ready then only, you should think about the eCommerce marketing strategy. Here is the list of documents you should prepare to hit the right customer.
- Market research and competitor analysis
- Prepare the USP of your product
- Buyers persona
- Target customer demographic details
- Target customer geographic details
- Which platform your target customer is spending more time on the internet
eCommerce Marketing Strategy for New Store:
It’s important to understand “Traffic Drive Sales & Traffic can be Generated From Various Platforms”. But if you drive the targeted traffic to your website then sales rate will be very high.
The easiest way to generate targeted traffic to the website is running Google Adwords campaigns. Target customer based on the high sales intent keyowrds and land them on your website. You will see kickstart in your sales. Its one of the easiest way I have seen with good the result.
This will help you to get instantly targeted customer and you can also run the retargeting or remarketing campaign using Facebook Ads. It’s less costly and works awesome.
Email Marketing – Blast the email using any bulk email service provider. It will generate lots of traffic and you will get few conversions.
Apart from the paid campaign you can also run the organic campaigns, they might not give you instant sales but in long run, they will help you on brand building as well as generating sales.
Search Engine Optimization – SEO will help you to generate traffic and more traffic will lead you to more sales.
Social Media Marketing – SMM will build your brand and then your sales will start. Its very effective in the fashion and food industry.
As if now I don’t have time to work on it, I will update this article soon and also write the eCommerce marketing strategy for old stores.
I would be very happy If you help me to complete this. Comment your suggestion for improving the eCommerce Sales.
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