It might seem strange that Social Media could be such a large part of job hunting, but it’s true. In the digital age, we are relying more and more on these platforms to get into, and progress within, our chosen industries. How can you use social media to help with your job search though? Aside from the usual tips and tricks, there are actually a few helpful tools that can boost your search and help you land the job you want.
Why Use Social Media?
Social media is able to give you a much wider reach, as well as a new and innovative way to contact potential employers and get your foot in the door. There are loads of little things you can do to gain their attention, like re-posting their content and making comments, but there are larger things too. You can take the next step and send them direct messages talking about why you are the best fit for the company, and sometimes that initiative pays off.
More than that, you can start employing tools that help you achieve more when you are looking for work. These provide you with new ways to reach your intended audience, spread the word about your qualifications, and also manage your applications. With the world of job hunting becoming so much bigger, it’s important to utilize everything you can in the hunt.
This tool is often used for businesses, but it can be exceptionally useful for looking for work as well. Essentially, it is because it allows you to track mentions and find specific people or companies across social media platforms, which makes things a lot easier for you. The insights and analytics let you see what is being said in real-time, giving you the opportunity to reply quickly no matter which platform it’s on. All of this combined leads to higher chances of success, thanks to the speed of your actions.
This is another fantastic tool that incorporates all of your social media profiles in one place for ease of access. In this case, it pulls all the relevant multimedia files from a huge range of platforms that you are registered with and places them together. Through this, you can create and schedule posts that will be uploaded to your accounts at the desired time. Due to this, you can maximize how effective your post is going to be because it is so widespread. This means employers are more likely to see it and respond to it.
LinkedIn and Job Boards
LinkedIn is one of the biggest and best social media platforms for job searching of any kind, and in addition to advertising positions, you can also use it to connect with some amazing people. “Cold connecting” is where you add officials in a company or industry you want to work in and see if they accept the networking invitation. If they do, you have the chance to talk with them and see if they like your style. Granted, it doesn’t always work, but it is definitely worth the effort trying.
LinkedIn is also connected to other social media platforms like Twitter and Facebook, so when you are job seeking you are able to share the message across multiple profiles seamlessly. It’s like an online CV as well, which makes it easy for potential employers to get to know you, as well as providing you with a place to store your job history, skills, and qualifications.
Linking into the fact that LinkedIn has job listings and does, in a sense, act as a job board, there are other such boards online that can be used for easy and quick applications. Indeed, is one example of this, and it actually links in with LinkedIn so that you can send your CV off to multiple jobs and only have to click one button. Boards like this can save you a great deal of time and effort.
However, LinkedIn can also take up a lot of time, creating more work than you need, so having an automation tool is just the thing to make things smoother. Linkedhelper is just the thing for the job, and it lets you manage your posts, connections, and messages with the click of a button. You can even leave automatic endorsements and create customised connection messages. It’s half the work in half the time.
This tool is what is known as freemium software, which means that it doesn’t necessarily cost anything to run, but if you want access to the really good features, you will have to pay an additional fee. This particular tool has been designed to help you manage multiple social media accounts in one place, and the dashboard provided has everything clearly listed. It means that you can streamline your workflow and reduce the amount of time spent on each account. On top of that, you can use the search and track function for hashtags that are relevant to your job search so that you are always kept up to date and informed.
One thing that you are often warned about when using social media is the content that you post on your private pages – or even the accounts that you keep public. Your future employer will be looking at these profiles to determine the kind of person you are, and whether or not you are going to be the right fit for the company. A lot of the time, people don’t read the privacy policies properly either, and it can leave job seekers a little stuck when it comes to the content.
However, Clear is a tool that has been designed to protect you and your privacy. It works by rigorously scouring your social media profiles (like Twitter and Facebook) to see if there is anything in your public feed that might cause you to lose your job, or reduce the chances of you getting one. If it finds anything, it flags it up so that you can take the appropriate action.
This social media tool can be used across all platforms, but it is especially good for use with Twitter. It helps you to bring in more traffic; providing more employers with the opportunity to view your profile and see what you have to offer. Build your follower base so that your account looks more reputable, and also schedule tweets to ensure that you are always connecting with the job seeking community. All of your social media profiles can be connected together in one place, with real-time notifications so that you are always two steps ahead.
Hopefully, this has shown you how to find a job using social media, and the tips you have been given will help you to boost your online presence and your chances of success. Social networking sites have become a huge part of the job seeking and employment industry, so it’s time to get you’re A-game on and really dive into the world of social media. There are even tools out there that can check to ensure your social media profiles aren’t going to make you look bad to potential employers; keeping you safe. These simple tools and tricks are just what you need to really boost both your presence and your chances.
Written By: Milosz Krasinski, Growth & Digital Strategy
Chilli Fruit Web Consulting, 145 St John St, London EC1V 4PW United Kingdom