Seven easy ways to start using video for business
Using videos and other multimedia has become a necessity for a successful and prominent business. A majority of successful companies are using multimedia technologies to promote themselves. Business are using many techniques like Search Engine Optimisation & Marketing, Social Media Marketing Strategy, Email Marketing & Automation and lot more and now I am going to share 7 video ideas for marketing of small businesses. The use of multimedia in your business is the way of the present and future, and any company of business that is not working with this trend has a very little chance of competing with the market. Here are some ways in which you can start using videos to improve the outcome and effectiveness of your company.
Create commercial videos
Advertising is a smart and simple way you can initiate the use of videos in your business. It is a great way to promote your product or service. These videos should explain your product or service a minimum amount of time with a focused theme. One of the primary factors that you need to focus on during the creation of your marketing videos is creativity. The internet is filled with loads and loads of boring and annoying marketing videos. Its a first video idea of marketing small businesses.
In this mountain of content, your creativity is what will make you stand out from your competitors. Also, try to give your advertising videos a robust and creative start because according to research 20 percent of viewers click away from marketing videos before ten seconds. So, try to make the first ten seconds of your videos especially interesting and try to arouse the curiosity in your customers through your creativity. After the production of your commercial video has completed, another factor that you need to focus upon is its promotion on the proper channels. There are many ways these videos can be launched. They can be broadcast commercials or YouTube pre-roll ads and even Facebook and Instagram shares. Using Instagram to promote your commercial and advertisement videos is the way to go as Instagram has the highest engagement rates of any other social media website.
According to a study, the customer engagement rate of Instagram is forty percent higher than Tweet and is forty-five percent higher than Facebook.
Use video to train recruits
Training recruits can be a very demanding and challenging task. It can be made significantly easy by using videos. By the use of videos that are independently available, recruits can learn at their own pace. Also, a large number of people can be trained at the same time with significantly increased effectiveness. You can also create how-to videos to educate your newly hired employees about the equipment and apparatus used at your company. Its one of the 7 Video Ideas For Small Business Growth.
Videos can also be used to inform employees about the schedules and overall working environment of the company. Using videos and multimedia will result in a better understanding of certain concepts by your new recruits. And it can save you a lot of valuable time which is consumed during training of newly hired personnel. So, you should start using videos to train your new comers without any delay to increase the flow and overall effectiveness of your training programs.
Use video tutorials to help clients understand tricky concepts
Making a sale can itself be a very tough job which is made even more difficult when the clients don’t understand certain concepts. This is a problem which is faced by tech companies on daily biases. An effective and simple solution to this problem is creating short and self-explanatory tutorials for your clients that will walk them through the complications of a product or service and will help you make a sale. Its one of the very important video ideas for marketing small businesses.
These tutorial videos can also be used to explain marketing and accounting concepts to your customers. You can create videos that will demonstrate how your product will contribute to the profit and improvement of your customer’s business. Video tutorials will create ease and comfort for you and the customer and keep the customer happy should be the primary objective of any business.
Create customer testimonial videos ideas:
Testimonial videos provide a more authentic and real experience to the consumers about your product or service. Create videos in which your customers explain how they benefited from your business. This will encourage more people to purchase your product and hire your services. Your customers are more likely to respond positively to the sales pitch through the experience of other customers as compared to a typical sales pitch. This sort of videos can improve customer loyalty and trust. For example; many pharmaceutical companies use testimonial videos in which patients explain how the benefited from the medications produced by the respective companies.
The use of customer testimonial videos to increase customer engagement is not only limited to products. Many companies also use such videos to improve customer trust in their services. Businesses like gyms and training academies show customer testimonial videos to make their customers aware of how other people were affected by their services. These videos can significantly improve the relationship between your company and its customers.
Create company story videos
A company story video can be a very innovative and unique way to introduce yourself and demonstrate the missions and objectives of your company to your customers. This will help your clients and customers relate better to you and your cause. Also, this will promote a better client and provider relation. Creating company story videos can be a great technique for companies that are at the beginning of their building process as these videos can get you the support of your customers, which can help a great deal with the progress of your company. People are using these video ideas to promote their businesses.
Create a video to show your production process
Videos can also be used to inform the customers about your production process. This technique can be very effective and important especially for companies creating food products. These videos can provide a much-required customer satisfaction. There may be many factors that make your product better than your competitors which are not visible on the surface. Showing your production process can eliminate this problem and show the customer how exactly your product is the best in the market. Its one of the important Video Marketing Ideas For Small Business Growth.
Customers are more likely to believe in video evidence as compared to just a claim of being better. This method is used by many companies, and the discovery channel has a whole show dedicated to it called food factory. National Geographic also airs a shoe called mega factories which shows production videos of many companies and many more video ideas. Videos to show production process are also used by many automobile companies to show the customers how much work goes into production of a car.
In the case of restaurants, people are generally concerned with hygiene conditions. Showing the customers you production process will remove any hygiene-related concerns of your customers and will contribute to the creation of a better relationship between you and your customers that is based on trust. This will increase the customer’s loyalty and trust towards your brand.
Creating and giving presentations can be very time consuming instead informative videos can be used to inform the employees about the progress and current situation of your company. Presentation videos can also be a very effective method to avoid any misunderstanding as the employees can learn about the development of the firm or business according to their convenience.
Creating presentation videos can also help you save valuable time as all employees don’t have to be gathered in a room. Instead, everyone can be sent the video through email, and they can watch them according to their own pace without abandoning the work they are currently doing. Using presentation videos will lead to the better understanding of your ideas buy your co-workers. Going digital with your presentations will also save resources that are wasted on pages and copying as the same video can be distributed among all the workers.
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About the Author:
Shawn Marshall is a parent of two little girls. He is a digital marketer by profession and is utterly obsessed with the growing technology. He regularly shares his bright ideas on squareship.com. Hope my tutorial 7 Video ideas For Small Business Growth will help you to use and grow your business.